How can you win the fight against your cravings? What would you say if I told you that the only reason you are having difficulty accomplishing your goals is because you are running away from how you feel?

Believe it or not, a craving – just as any other struggle – is nothing but a feeling we have trained ourselves to experience. Cravings can be for many things. Maybe we have trained ourselves to crave sugar, or coffee, or even an activity. Why? Simply because they make us feel better. However, in my opinion, cravings also create tension within us, and even more tension when we try to deny ourselves these guilty pleasures. Pleasure comes from giving into our cravings. Tension comes not only from denying our cravings, but also from the guilt that follows the satisfying of those temporary pleasures. So, we’re basically creating these tensions only to release them. These internal struggles are the consequences of our desires, and are what we feel throughout the day, every day.

Cravings can also be coping mechanisms. We create a behavior pattern in attempt to deal with our stress and life events. We eat more to satisfy a need. We play harder to win… and, winning makes us feel good. These internal struggles demand our attention. The bigger the craving, the bigger the tension and need for its release.

In order to efficiently deal with the internal tension created by these habits and cravings, you need to train your mind and your body. If you want to kick your craving to the curb, you need to increase your resistance to it. Basically, you need to become stronger, both mentally and physically. How? you might ask.

A workout can make one feel good about oneself, physically. However, that doesn’t necessarily make someone stronger mentally. In order to increase your mental strength, you actually need to be impressed with your physical performance. Your mental strength will grow in proportion to how impressed you are with yourself. Now, what will it take to make you absolutely impressed with yourself and your performance?

Doing 10 push-ups will make you feel good about yourself. However, doing 10 sets of 10 push-ups will make you feel like a bad ass.

Doing 10 flights of stairs will make your legs sore. However, doing 100 flights of stairs will not only make your self-doubts disappear, but will also send your cravings back where they come from. Extraordinary people do extraordinary things.

Extraordinary people live extraordinary lives.

Ask yourself, what are you personally doing that other people your age are not doing? What is going to make you stand out? Attempting Incredible Tasks. ONLY by attempting incredible things will you feelincredible and become stronger, mentally and physically. BASICALLY, IN MY OPINION, IN ORDER TO BECOME MENTALLY STRONGER, YOU NEED TO BE IMPRESSED WITH YOURSELF, INSIDE AND OUTSIDE OF THE GYM, PERIOD.

By exposing yourself to tasks that seem impossible to you, you are actually increasing your self-worth. Self-worth is the currency on craving’s stock-market. The stronger you are mentally, the more self-worth you will have, and the fewer cravings you’ll experience.

Difficult tasks are overwhelming. No one likes to feel overwhelmed, and that’s why we run away not only from these tasks, but also from how they make us feel. We need to start doing the opposite. Look fear in the eyes. Set the bar higher. Take a leap of faith and aim for the impossible.

Confidence comes late and leaves early. Therefore, stick with your goals even when you don’t believe you can achieve them. Try to turn “impossible” into “inevitable.” Look at the task ahead of you without labeling it as “difficult” or “impossible.” Take a deep breath and feel, without trying to release the tension that comes with doing hard work. You can do more than you think. And, you are better than you think you are.

Don’t try to control your cravings. Instead, become stronger mentally and physically by attempting overwhelming things. Then, as you begin to become happier with yourself, your cravings will stop controlling you. Start being impressed with your performance and with yourself TODAY.

Good Luck and God Bless,

Leo Frincu is a world wrestling champion, author, speaker and performance coach for business leaders and athletes worldwide. To learn more about his training philosophy, check out his latest book, “WELCOME HOME, 3 Simple Steps On How To Reach Your Highest Potential,” available on Amazon and iBooks.